Let me start by saying that I have never listened to Blackbear before his new album digital druglord released on April 21st. The only reason I even bothered downloading it while I was scrolling through my Spotify’s New Releases section was because I’ve seen him pop up on my Twitter feed a few times because one of our old hosts (shoutout the Based Captin) is pretty into him and retweets him every so often. I can usually trust my fellow Drip hosts tastes in music so I gave him a shot, and I have to say I was pleasantly surprised.

Before we dive into the actual tunes, I need to mention a few things. I love Blackbear’s aesthetic. I don’t usually like it when artists try to be different with their grammar, but the lack of capitalization and the replacing you with the Myspace style ‘u’ works for this. It makes it feel like there’s something missing, like he rushed through it, but his music is also frantic and desperate, so it fits. I’m also a big fan of artists that can tie everything together. One look at his album art and you know what you’re getting yourself into: drugs and sex. He knows who he is and he doesn’t try to hide it, in fact, he almost makes it beautiful. Plus, if you look at the middle pill bottle on the album art, you can see the Utah Healthcare logo, so shoutout Blackbear for representing the best school this side of the Mississippi.

This is an album about addiction and emotion. It’s a roller coaster ride where you experience his ups and downs. He goes from hating his girl and thinking she’s ungrateful to hating himself and believing she’s too good for him. He brags about the drugs he does, then croons about the dangers of his habits. I love that he’s not afraid to show his emotions, his fear, and his straight savagery. He is all over the place. One hook goes, “I would wish you the best, but you already had it,” while on another he sings, “I know you don’t wanna be that girl that’s f*****g what’s his face.” Blackbear also pulls in some key features. Juicy J’s predictable flow completes the song ‘juicy sweatsuits,’ and the songs with 24hrs and Stalking Gia are two of the best on the album. If you’re looking for an R&B style voice similar to Ty Dolla $ign or PARTYNEXTDOOR but with a better flow and darker and deeper content, Blackbear is your guy.

The production on this record also takes some interesting turns. The album begins with a mellow piano beat that quickly transitions to your classic bass and snare heavy hip hop beat on the second track. There are some songs with a more EDM focused beats and others tapping into Drake’s pop style. The majority of the beats are slow and mellow, as his delivery, perfect for cruisin’ in the car or vibing by yourself.

This is a good album, but it’s not without its’ negatives: namely its’ length. At barely 30 minutes long, I don’t really feel like it’s completed. My other major gripe is that at times it starts to sound like a dirtier version of some of The Chainsmokers anthems. Those things aside, it’s definitely worth a listen, especially if you’re trying to get in your feelings.

Blackbear will be in Salt Lake City on June 3rd at The Complex.

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