Right now, the Migos reminds me of last years Steph Curry. They can do no wrong. They’re just chucking up crazy bars and ridiculous ad-libs that are all swishing. There aren’t many times when an artist will rise to the top of a genre in a matter of months without any objections from their fellow musicians, but the Migos has done that and no one in hip-hop can deny it. And there’s a very distinct reason for that: They have blended new school mumble rap with southern trap-infused beats.
Unlike Lil Yachty and Lil Uzi Vert, the faces of the mumble rap movement and two artists that the Migos have worked with in the past, the Migos put an emphasis on their lyrics. They make sure you aren’t missing out on their punchlines and they take pride in their craft as writers. While, they don’t veer too far from the traditional rap topics of clothes, ice, drugs, money, and girls, their punchlines are classic and that brand of southern vernacular gives them so many options to say what they want to say: “Young n***a poppin’ with a pocket full of cottage/Woah kemosabe, chopper aimin’ at your noggin/Had to cop the Audi, then the top I had to chop it/N***as pocket watchin’, so I gotta keep the rocket” (Migos. “T-Shirt.” Culture. CD. Atlantic. 2017).
At the same time, their beat selection is immaculate and I think the word Culture takes on two different meanings for the Migos: First, I think it’s obvious that they are saying they are the center of the hip-hop world and we’ve been hearing since the early 2000’s that hip-hop is the new rock and roll. They are actively shaping the most popular genre in America right now and that’s incredibly impressive when you think about the other moguls in the game at the moment: Drake, Kanye, Kendrick, and Rihanna are all arguably at the top of their games. This point leads me into the second meaning that I see in this title: The artists that I mentioned earlier have very distinct styles but the Migos pull from some of the hottest hip-hop influences and execute better than the originals. I realized this on the last track of the album, “Out Yo Way”. The hook has those atmospheric synths underneath with a nonchalant, sing-song chorus that reminds me of Drake. The difference is, I didn’t have to hear them whining about some girl that I will never actually know about. The same can be said about a lot of songs on the back half of this album: “Kelly Price” has that signature Travis Scott production, “All Ass” sounds like a Rae Sremmurd song but I can understand the lyrics, and “Brown Paper Bag” could easily be a Future track. Then songs like “T-Shirt”, “Bad and Boujee”, and “Slippery” are obviously original and their most popular tracks so far. The Migos are flexing on rappers right now. They seem to have a complete hold on the game and I don’t think they’ll be going anywhere anytime soon.