Love, Fame and Fortune: Everything Now by Arcade Fire
August 7, 2017
“I’m in the black again.” Everything Now by Arcade Fire starts with a familiar theme: darkness. Known for their depressing style, the Canadian indie-rock band once again produces a record that fails to be uplifting. Their fifth studio album, released July 28, 2017, provides a new and distinct sound from their previous work. Thomas Bangalter of Daft Punk helped produce the album, which is part of the reason for the various upbeat songs and pop sound. The darkness quickly dissipates, transitioning into sounds of money and crowds.
We live in a society driven by consumerism. Numerous people live with the attitude “I need it, I want it, I can’t live without”. It’s easy to grasp the logical impossibility of having everything now, and Arcade Fire is thus critical of such attitude. “Every time you smile it’s a fake. Stop pretending you’ve got everything now,” Win Butler preaches. Much of what we buy won’t make us happier and is probably just useless shit.
The album grows darker and poppier simultaneously. Pop instrumentation is accompanied by lyrics about death. Arcade Fire has often explored existentialism and this album is no different. Despite the lure of fame and fortune, the “cool kids” have “no signs of life.” Boys and girls often “hate themselves” and “dream about dying all the time.” The desire to be popular is often so great that some would rather die than be “penniless and nameless.” By the fourth song we already see conflicting thoughts. Beginning with wanting everything now, Butler now says, “I don’t know what I want…[and] I don’t know if I want it.”
Fear of death is normal which is why so many want to live forever. Arcade Fire represents this through the boy from Neverland that stays young forever, Peter Pan. Butler sings, “we can live, I don’t feel like dying,” but is once again conflicted as he longs for life and love. The lyrics “I can’t live with so much love” tell us that love is the thing that is killing him.
The songs Infinite Content and Infinite_Content serve as an interlude and a divider for the album. These two songs are right in the middle and identical lyrically. However, the sound and tempo drastically change between the two. The first one is fast while the second is slow. This is also how the album is divided. The first half is up-tempo and energetic while the second half is slow and mellow.
Electric Blue, sung by Regine Chassagne, is about a girl in love. With social media and online dating so common, our first impression of someone is often through the electric blue glow of a computer screen. “Cover my eyes electric blue. Every single night I dream about you,” the girl says repeatedly.
Sometimes it seems that love is killing us when other times it is what saves us. Once again, we have conflicting ideas. Referencing earlier lyrics, Butler sings “put your favorite record on baby and fill the bathtub up. You want to say goodbye to your oldest friends.” Although maybe this time death is not the escape. Maybe there is a reason to stay alive. “Maybe there’s a good god, if he made you.” Love can keep someone alive when they feel that there is nothing else worth living for.
No relationship is perfect, and all will face tough times. “I’m never gonna let you go,” and “if you think I’m losing you, you must be crazy.” These are the cries of someone fighting for their love. Through the broken promises and the disapproving parents, “we will find a way to survive.”
“I’m driving home to you… [and] god knows where I’ve been. Officer please, don’t check my breath. That ain’t my only sin.” Not only is he driving drunk, he just committed adultery. The girl is waiting at home, but “maybe we don’t deserve love.” Relationships are not meant to last forever especially when you cheat on your partner. “We can just pretend we’ll make it home again, from everything now.” At the end of the day, we end up alone just trying to get home.
The album ends where it starts. The last song is the same as the first with an added second verse. Everything Now is meant to be played from start to finish and looped. This plays on the ideas of infinity and repetition that are seen throughout the album. Arcade Fire is often regarded as the greatest band to never have a hit song. Their individual songs are not as meaningful out of context from the entire work. If you are looking for a great song off this album you won’t find it. The songs build off of each other and are better when listened to in the order it was intended. The album is focused on love, fame, and fortune in the age of the internet. The use of pop says that they themselves are victims of the very things they are critical of. If nothing less, Everything Now tells a story and shows emotions, which is exactly what music is supposed to do.